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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Vuhl to debut 05 car at Goodwood Festival

A Mexico-based carmaker says it will debut what it calls a supercar at the Goodwood Festival of Speed in July. The company is named Vuhl—pronounced “vool”—and its first product will be the 05, described as a road-legal lightweight car engineered for the track. We don't know much about the 05, and Vuhl didn't give us much to go on besides a teaser photo of the car's front end.

Chevy Cruze Diesel: As torquey as a classic Camaro?

From the Department Of Silly Press Releases comes this missive from deep within the bowels of the Renaissance Center, Junior Wool-Pulling Division, located next to the Quizno's. "Cruze Clean Turbo Diesel Delivers Classic Muscle Car Torque," it reads, and while torque is the Great Equalizer of the continued championing of the diesel engine, comparing it to the sturm und drang of launching a 1972 Camaro Z28 from the parking lot of the Hendersonville, Tenn., Shoney's is tantamount to the sort of blasphemy that gets people excommunicated. For the record, the Chevrolet Cruze Diesel's 2.0-liter turbodiesel engine produces 264 lb-ft of torque, more than the Volkswagen Jetta TDI's at 236 lb-ft.