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Ferrari plans to sell fewer cars in 2013

Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.

Exclusive: Joel Piaskowski to head Mercedes-Benz Advanced Design NA

Thanks to our contacts within the automotive design community, Car Design News can confirm that Joel Piaskowski, who resigned from his position as Chief Designer at Hyundai's North American design studios on December 19, 2008, will be taking over the position previously held by Gorden Wagener at Mercedes-Benz Advanced Design. He starts his new job on Monday, January 12. Mercedes-Benz has made a few changes to its design team since taking over the Carlsbad facility from Chrysler last year, notably the retirement of Prof.

Rolls-Royce Ghost Series II (2014) first official pictures

By Ben Pulman First Official Pictures 04 March 2014 10:30 Rolls-Royce doesn’t facelift or revise its models quite like the rest of the world’s car manufacturers. Instead, mere mortal, you’re looking at the Rolls-Royce Ghost Series II, and the company claims, quite seriously, that the launch of this revised über-saloon ‘consolidates the Ghost’s position as the most popular car in the €200,000+ class.’ And in case you’re not feeling suitably poor or unaccomplished this morning, Rolls would like to point out this car probably isn’t for you either. Customers who’ll buy the Ghost Series II, says Rolls, are ‘the captains of industry, entrepreneurs and successful businessmen and women who are the wealth and job creators in our economies.’ Unless you’re on first name terms with the PM, you’re probably not overly familiar with the Ghost, but those who party with ‘Dave’ should be able to spot the subtle revisions, including sleeker LED headlights with daytime running lights.