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College for Creative Studies students among Ferrari design-contest finalists
Mon, 13 Jun 2011Detroit's College for Creative Studies is among seven international design schools chosen for the final stage of the Ferrari World Design Contest. The competition started with 50 schools tasked to create the Ferrari of the future. The jury encountered a difficult selection process for stage two and raised the maximum number of finalists from six to seven.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Volkswagen XL1
Fri, 22 Feb 2013This, remarkably, is the production version of the Volkswagen XL1, the most fuel-efficient production car in the world, a car we'll see in Geneva in a little over a week. Barely changed from the concept version shown at the Qatar motor show two years ago, the production XL1 is the first production result of VW's 1-liter project – to design a car that uses less than 1l/100km (282.5mpg imperial) – that started with the lozenge-shaped, tandem-seat 2003 1L and the later L1 of 2009. The XL1 actually beats that by sipping just 0.9 liters with CO2 emissions of 21g/km.