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‘GEN Y 2012 – Express Yourself’ contest launched
Thu, 23 Feb 2012Liberty Electric Cars has launched a competition for design students calling for ideas for a revolutionary ‘Car of the Year' 2020. The company, which specializes in electric vehicle (EV) drivetrain technologies for multiple vehicle platforms, has asked for students to create a revolutionary electric vehicle for its ‘GEN Y 2012 – Express Yourself' contest. The design must be targeted for Generation Y (between 18 and 29 years old), with the brief stating that the vehicle "should be iconic in shape and allow the user to express their own personality." The vehicle should also "become a fashion item, fun to drive and should use innovative technologies and materials that can be easily configured according to the driver's requirements." The contest is open for students enrolled in a college or university-level design program, either in transportation, product or fashion design, engineering or architecture.
Land Rover announces black and silver Defender for Geneva
Thu, 20 Feb 20142014 Land Rover Defender Black Pack The new Black Pack on the Land Rover Defender paints the roof, grille and headlight surrounds, wheel arches, Defender badge and interior facia in the manufacturer’s Santorini black finish. Privacy glass (a first for the Defender) is included in the pack, and ebony Alston headlining – as seen on the latest Range Rover and Range Rover Sport models – is added to the interior. Buyers will get a choice of two wheel variations in, you guessed it, black.
Citroën invites design ideas via Facebook
Wed, 04 Apr 2012Citroën has launched a Facebook app calling for users to select design features for what it calls a special edition car, the first crowdsourced car in the UK. Rather than the genuinely design-led competitions we've seen recently from Renault (Twizy) and Citroën's own DS3, ‘You Like It, We Make It', offers six configurations such as exterior and interior color scheme, technology options like Bluetooth and SatNav, alloys, and the number of doors the vehicle has. The Citroeën C1 Connexion special edition will be kitted out with the most popular ideas and those participating via the app will be in with a chance of winning the car when it goes on sale later in the year.