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Interior Motives launches 2011 Design Awards
Mon, 07 Feb 2011Registration for the ninth Interior Motives Student Design Awards has now opened. This is your chance to take part in one of the most important events on the design calendar, and to display your talent and fresh thinking to the world's top vehicle designers and automotive press. The theme of this year's competition is 'Back to Basics - Making Cars for People, Not Markets' and has been devised in collaboration with Volkswagen and Peugeot.
Infiniti: M can be about mpg or zip
Mon, 29 Nov 2010Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.
Interior Motives Design Awards 2011
Wed, 14 Sep 2011After months of waiting, the Interior Motives Student Designer of the Year 2011 has finally been announced. At a glamorous awards ceremony at Frankfurt's Cocoon Club earlier this evening, the world's top designers and automotive journalists gathered together to watch Felix Godard from Strate Collège in France sweep to victory at the Interior Motives Awards, securing himself a total prize of $5,500 and one the most prestigious accolades in the world of automotive design. Launched earlier this year and themed ‘Back to Basics – Making Cars for People, Not Markets', this year's contest attracted entries from an incredibly diverse range of schools and nations, including Israel, the Czech Republic, Australia, Taiwan, Canada and China.