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A Fine Time To Be A Motorist

ALREADY cash-strapped motorists are paying millions of pounds for minor infringements after a record number of fines were issued, according to claims made by a national newspaper. The Daily Mail said that drivers are paying out £135 million a year after being caught on camera blocking box junctions or straying into bus lanes. Some 1.32 million fines were issued for minor offences in 2011/12, the newspaper said, a record number and a rise of 16% on the previous year.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Porsche 918 Spyder starts at $845,000

Porsche has officially put the 918 Spyder on sale for a breathtaking MSRP of $845,000. And, as an incentive to those who order the supercar, Porsche also is offering the opportunity to buy a limited-edition 911 Turbo S, called the 918 Spyder Edition. It will cost $161,650 for the coupe and $173,050 for the convertible.