2x Violet/purple 36mm Festoon 1 W 2 Smd Led Light Bulbs Glove Box/dome/map 3423 on 2040-parts.com

Mitsubishi set to unveil three concepts in Tokyo

Mitsubishi is planning the world debut of three concept cars at the 43rd Tokyo Motor Show 2013. The Mitsubishi Concept GC-PHEV is the first of three concepts and will be a full-size SUV powered by a PHEV (plug-in hybrid electric vehicle) system. The GC-PHEV will offer preventative safety technology and driver support technology in addition to wireless connectivity.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Ford dropping Ranger pickup from U.S. lineup after 2011

Ford Motor Co., as expected, is dropping the venerable Ranger compact pickup from its U.S. lineup after the 2011 model year. Ford is consolidating its global pickup truck platforms from three to two with the introduction of an all-new Ranger to be sold outside North America starting next year.