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Toyota’s Hiromu Naruse dies in LFA Nurburgring accident

Hiromu Naruse dies in LFA Nurburgring Frankly, we’re not too sure of all the details, but it appears that Hiromu Naruse, Toyota’s Chief Test Driver – and Akio Toyoda’s personal driver – has been killed on a public road near the Nurburgring whilst at the wheel of a Lexus LFA Nurburgring Special. The reports coming in  state that Naruse collided with a BMW being driven by two test drivers. Neither of the test drivers in the BMW was killed, although it seems that one has life threatening injuries and is in a critical condition.

Audi A1 S line Style Edition adds value to S Line

The Audi A1 S line Style Edition (pictured) joins the A1 range Audi, as we know, likes to fill every niche it can with new car product, and it also loves to fill in any gap it perceives in its model trim lineup. So the bean counters at Audi have decided that there’s a hole in the A1 range for a car that’s a bit better equipped than an A1 S Line, but not quite as good as the A1 Black Edition. So say hello to the Audi A1 S line Style Edition.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.