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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Kia Gives Its Compact Crossover More Soul

KOREAN car maker Kia has released an updated version of its Soul. With attention focused on improving the driving experience and boosting cabin space, it’s hoped the improvements can reboot the compact people mover’s appeal. The new model arrives to take advantage of the boom in the compact crossover market.

New fuel marker to prevent fraud

A NEW RED DYE fuel marker is being introduced by the British and Irish governments to tackle fraud. The illegal use of cheaper fuel in the UK means criminals avoid paying tax and can sell it on at a lower rate than normal fuel from a petrol station. The new marker will make it harder for criminals to disguise fuel by removing the red dye.