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Acura promotes movie role with secret-agent kit
Fri, 06 May 2011Rarely do the lengths to which a carmaker will go in promoting a product raise eyebrows here at AutoWeek, but it still happens from time to time. Case in point: Acura sent us a kit of secret-agent tests showcasing the role of its cars in the movie Thor. Touting the carmaker’s first stint in a major motion picture, the so-called Acura S.H.I.E.L.D.
Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing
Mon, 15 Aug 2011We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.
‘Big Red London Bus’ returns
Sat, 13 Nov 2010The 21st Century 'Routemaster' Double-Decker Bus will be in service by 2012 I doubt we can speak for everyone who visits London. But from our perspective London is a poorer place now the iconic Routemaster red buses are relegated to the odd heritage route and pay-to-see tourist trip (and we’d have to say the same about Mercedes Taxis – nicer places to be but they don’t look right). What’s needed is a 21st century version of the Routemaster (and the Black Cab – but that’s another story).