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Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Honda to build new Acura ILX sedan in Indiana

Honda said today it will build the Acura ILX, a new, entry-level luxury sedan, in Greensburg, Ind., starting in the spring. The Acura ILX sedan will debut as a concept at the 2012 Detroit auto show next month, Honda said earlier Monday. It will replace the TSX and be marketed as the gateway to Acura's U.S.

Bentley Bio-Fuel beckons

Bentley finds itself in this ludicrous position. Of course, the current credit problems play a big part in Bentley’s problems, either because buyers need finance to buy their cars or, more likely, the demonising of the sort of cars Bentley makes by the eco-mentalists makes them an uncomfortable buy. So Bentley has come up with a strategy to combat the ‘Planet Killing’ perception many have of its products – Bio-Fuels.