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Geneva Motor Show (2010) Preview

All the new car releases we expect to see at the 2010 Geneva Motor Show. We’re now getting close to the first major European Motor Show of the year – some would say the most important motor show of the lot – the Geneva Motor Show which kicks off for the press on 2nd March and runs until 14th March. So we thought we ought to do a quick preview of what we already know is going to make an appearence at Geneva so you can know what to look out for as we get more detail, and provide an easy starting point to catch all the car news from the Geneva Show.

Aston Martin Dragon 88 Limited Edition: Beijing 2012

Aston Martin Dragon 88 Limited Edition Yet another China Special, this time from Aston Martin with ‘Dragon 88? special editions of the DBS Volante, Virage Coupe and V8 Vantage S Coupe. It seems this year is the year of the ‘Special Edition for China’, with Aston Martin offering up the Dragon 88 Limited Edition at the Beijing Motor Show.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.