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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Bentley Continental GT (w/ Gallery)

Bentley has released full details and pictures of its new Continental GT coupe ahead of its official world debut at the Paris motor show. Whilst clearly an evolution of the 2003 model, it features an all-new body and heavily revised platform. A more upright grille and LED-encrusted headlamps brings its DRG more in line with the larger Mulsanne sedan.

Spyker at Salon Prive 2013 with B6 Venator & C8 Aileron – and maybe the Venator Spyder

The Spyker B6 Venator (pictured) will be at Salon Prive this year Victor Muller rolled out his new plans for Spyker ahead of the Geneva Motor Show this year with the arrival of the very convincing Spyker B6 Venator and typically grandiose plans to build and sell so many Spyker would be back on top. But Victor’s plans didn’t stop there, and by April it was clear that Spyker were also planning on building a Venator Spyder too as Victor’s plans to take on the £100k plus sports car market grew. So with plans to make Spyker a force to be reckoned with, Spyker are off to this year’s garden party with cars – Salon Prive – in September with not just the B6 Venator but also the C8 Aileron.