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Jaguar F-Type stars in Lana Del Rey’s Burning Desire video

The new Jaguar F-Type has a starring role in the new Burning Desire video from Lana Del Rey, Jaguar’s F-Type ‘Ambassador’. Last summer, as the new Jaguar F-Type stared to garner headlines, Jaguar announced that they were signing up the talented Lana Del Rey to help promote the new F-Type, imbuing their new sports car with a bit of cool in the process. And Ms Del Rey was a clever choice; just like the F-Type she manages to be very ‘now’ yet still manages to evoke the cool of the past without relying on that to define herself.

Lajdziak replaces Schembri as the president of Smart USA

Jill Lajdziak, Saturn's former top executive, was named president of Smart USA just three days after starting with the company. David Schembri, who previously held the job, will take an unidentified position with the Penske Automotive Group, which distributes the Smart ForTwo microcar in the United States, the company said. "Dave will transition into retail operations at Penske Automotive Group with our dealerships," said Penske spokesman Anthony Pordon.

Pininfarina takeover would boost Magna expertise in key areas

Magna International Inc. would become a stronger competitor for design and development jobs if it takes over struggling car styling and engineering firm Pininfarina S.p.A., executives say. “Magna badly needs design competence, and Pininfarina has top staff,” said Paolo Tumminelli, CEO of Goodbrands GmbH, a brand and marketing consultancy based in Cologne, Germany.