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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Mazda 2 three-door (2008): first official pictures

By Ben Pulman First Official Pictures 23 January 2008 14:26 Mazda will debut the three-door 2 at the Geneva Motor Show in early March. And while the five-door 2 hardly looks staid, and actually rather dynamic, the Japanese company is claiming the three-door will be even more sporty. Quite how this will be achieved Mazda doesn’t say and is remaining tight lipped until nearer show time.

Mercedes CLS Shooting Brake Goodwood FoS debut

The estate version of the Mercedes-Benz CLS – the Mercedes CLS Shooting Brake – will debut at the 2012 Goodwood Festival of Speed. The Mercedes CLS Shooting Brake – well, a concept CLS SB – bowed in at the Beijing Motor Show in 2010 and although we’ve seen it running around the roads, it’s seemed no closer to production. But it looks like Mercedes has now had long enough to play with the oxymoron that is a coupe estate and the CLS Shooting Brake will get its debut at the Goodwood Festival of Speed at the end of June.