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GM gets behind Vauxhall & Opel by dropping Chevrolet in Europe

Cars like the Chevrolet Trax (pictured) will disappear from the UK in 2015 GM has seemed to be fighting a battle with itself in the UK and Europe by marketing a broadly similar range of cars under the Vauxhall and Opel badges in the UK and Opel and Chevrolet in Europe. But unlike the VW Group, which manages to offer very similar cars from VW, SEAT and Skoda and create a different customer base, GM seems to have failed to make the marketplace work with Opel and Vauxhall competing with Chevrolet. So Chevrolet are on their way out in Europe.

It’s the Citroen DS3 Cabrio

Citroen has revealed the DS3 Cabrio, an open-top version of the very good DS3. Debuts at the 2012 Paris Motor Show. We did expect the Citroen DS3 Cabrio to come with the ‘Airflow’ badge attached, but Citroen has decided to keep it simple, so DS3 Cabrio it is.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.