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College Exhibition: LTU 2009

Lawrence Technological University (LTU) celebrated its second annual Transportation Design Show earlier this month. The second year (Sophomore) and first year (Freshmen) classes both presented projects at the degree show. The Sophomore project brief was to create a concept vehicle that reinforced the Jeep brand while capturing new customers in a niche market.

Volvo WILL build a luxury car to take on the Mercedes S-Class

Volvo WILL build a luxury car to take on the Mercedes S-Class (Concept You pictured) Volvo has done a lot right – and not much wrong – since Geely took over the reigns from Ford. With new cars like the V40, a new range of 4-cylinder engines and a new design direction – previewed by the stunning Volvo Concept Coupe – the Swedes look to be on a roll. But their strategy of pointing their cars at premium car lovers in the mainstream segment seemed to have taken a left turn with a revelation by Geely and Volvo Chairman, Li Shufu, who has declared Volvo are to build a luxury car to take on the might of the Mercedes S-Class, Audi A8, BMW 7-Series and Jaguar XJ.

New Toyota Auris starts rolling out at Burnaston

The new 2013 Toyota Auris – Toyota’s modern Corolla – has commenced production at the Toyota plant in Burnaston. Toyota revealed the new Auris back in August – ahead of a public debut at the Paris Motor Show – which, although pretty much the previous Auris when you dig deep, does offer a more dynamic look and the promise of better driving dynamics too. With the new Auris a big deal for Toyota in Europe, Toyota are trumpeting the start of Auris production in Burnaston and have rolled out Vince Cable, Secretary of State for Business, to mark the occasion.