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Vauxhall launches speed limit detectors on Insignia (2008)

By Tim Pollard First Official Pictures 19 June 2008 07:53 Vauxhall's new Insignia will be the first of a wave of cars to have a forward-facing camera that can read road signs. The optional kit will detect speed limit and no overtaking signs – and flash up a reminder to the driver on the dashboard.GM calls the tech, which will be launched in early 2009, Traffic Sign Recognition and it uses a small, wide-angled camera system supplied by Hella. It sits at the top of the windscreen near the rain sensors and rear-view mirror, scanning the road ahead taking 30 photos per second.It's 1984 all over again...With a range of 100 metres, the camera focuses on circular patterns and then interprets the numbers inside by contour comparison; if a match is found on the software's database, that road sign will be flashed up in the driver's binnacle.The front-facing camera is also used as a lane departure warning system, alerting the driver if they unintentionally swerve out of their lane on a motorway.Cars with cameras: a growing trendMore and more manufacturers are fitting cameras to their cars nowadays and you can expect a flood of systems like the Insignia's to be launched in 2009, including the new BMW 5-series.CAR tried out these new systems on Bosch prototypes in 2007.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Mugen Honda CR-Z Hybrid – but don’t get too excited

The Honda CR-Z Hybrid gets the Mugen treatment Honda are trying to tell anyone who will listen that the Hybrid Honda CR-Z is a modern version of the Honda CRX. You know, all fun and sporty and nimble and on the right side of warm, but with all the green goodness people think they have to want. We haven’t actually come across anyone who buys in to the idea, but Honda aren’t giving up on the marketing pitch of the Honda CR-Z as the first ‘Sporty’ hybrid with the production version of the CR-Z debuting at Geneva next week.