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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Peugeot RCZ GT THP 1.6 156 Review & Road Test (2010) Part 2
Tue, 21 Sep 2010The Peugeot RCZ Interior - really quite decent Let’s get some of the styling stuff out of the way first. The front is a bit of a let-down. It has the same Peugeot wide grill, oversized, in-your-face badge and lights that make the nose of the RCZ look like it’s had a botched rhinoplasty.
Who's Where: Craig Metros heads back to Michigan to become Ford's exterior design director of The Americas
Mon, 30 Jun 2014Craig Metros is heading back to his native Michigan to take up a new position as Ford's exterior design director of The Americas. Metros leaves his current role as design director of Ford Asia Pacific in the company's Melbourne studio in Australia, where his team led the Everest, Falcon and Ranger programs. During Ford's PAG (Premier Auto Group) era, the CCS graduate was the first American designer to work in the Jaguar design studio in the UK before returning to America to lead the interior and exterior design themes of the 2004 Ford F-150.