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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

2012 BMW X1 Facelift at New York Show

2012 BMW X1 Facelift The still quite new BMW X1 is getting a minor facelift for 2012 and will debut at the New York Auto Show. It’s really only a couple of years since the debut of the BMW X1, but BMW are already giving it a tweak and a titivate in a 2012 facelift designed, it would seem, to make the compact SUV seem a bit more upmarket; more in line with the rest of the BMW range. Revealed ahead of a debut at the New York Auto Show this month – after which it goes on sale in the US from $31.5k – the latest version of the X1 gets a new front bumper and grill with silver bars, deeper recessed fogs and silver detailing in the lower bumper to give the nose of the X1 more identity and make it a but more urban-warrior trendy.

LaFerrari joins Supercar exhibition at Ferrari Museum in Maranello

The new LaFerrari has joined an exhibition of supercars at Ferrari’s Maranello Museum joining cars like the 250 GTO, F40, F50 and Enzo Ferrari. Ferrari boss, Luca di Montezemolo, has opened the Supercar exhibition in Maranello to showcase Ferrari’s greatest models all in one place, an opportunity Ferraristi will find hard to resist. As well as LaFerrari, Ferrari has on show perhaps the greatest supercar in their history – the Ferrari 250 GTO – which was built in very limited numbers – just 33 Series 1 and 3 Series 2 cars – and now commands prices around the $40 million mark, the 288 GTO, the F40 – perhaps the ‘Driver’s’ choice – the F50 and, of course, the Enzo Ferrari.