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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

McLaren P1 explained by Anthony Sheriff (video): Paris 2012

McLaren Managing Director, Anthony Sheriff, explains exactly what the new McLaren P1 Supercar will offer its customers. But the concept P1 does show exactly where McLaren are heading with the spiritual successor to the McLaren F1 road car of the 1990s, and it does look 95 per cent like the production car. We covered what detail we have on the new P1 extensively yesterday when McLaren officially unveiled the P1 in Paris – from its construction to its downforce and active aero – but it’s interesting to get a McLaren view on their new baby, which we have from McLaren’s MD Anthony Sheriff.

Land Rover Discovery 4 (LR4) – an English car in New York

Land Rover Discovery 4 - LR4 - launches in New York Land Rover has had three reveals today at the New York Motor Show. The New Range Rover, the new Range Rover Sport and this, the Land Rover Discovery 4, or LR4. So what’s new?