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Automakers need love, not just quality, Strategic Vision study shows
Wed, 13 Jul 2011Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.
New Audi TT at Tokyo Show? Or could it be the Audi R4?
Mon, 21 Nov 2011Audi R4 (left) or new Audi TT (right)? A few weeks ago Audi Blog in the Netherlands ran a sketch of what they thought was a new Audi TT. But it was a very basic sketch and, although interesting, we didn’t pursue it.
Subaru BRZ
Thu, 01 Dec 2011Subaru's long-awaited BRZ finally surfaced in production format at Tokyo. After the BRZ-STi of LA two weeks ago, the production car loses the iconic Subaru high-level rear wing and other ‘go-fast' parts for an aesthetic close to the production ‘86' from Toyota. The cars low front end, thanks to its low-mounted boxer engine, boasts flared arches whilst the DRG features a large grille and accompanying lower bumper vents that differ from the 86.