3838257 Nos Gm Corvette Convertible 1963 1964 1965 1966 1967 Rare Latch Lock on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mercedes confirms SLK55 AMG’s new 5.5 V8

Mercedes has announced details of the new eight-cylinder engine that will power the upcoming SLK55 AMG. It’s a 5.5-litre lump, and AMG promises that its new naturally aspirated engine delivers not just the performance of a V8, but also the ‘economical fuel consumption of a four-cylinder’. How much power can we expect from the new SLK55 AMG’s engine?

1949 Ferrari 166MM Touring Barchetta heads for the auction block

A 1949 Ferrari 166MM Touring Barchetta will headline RM Auctions' Automobiles of Arizona event, Jan. 20-21 in Phoenix. This 166 MM, serial number 0024 M, was originally commissioned for the 1949 Paris motor show, where it was shown in yellow and blue, the racing colors of Argentina.