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Design Services: Motorcity Europe

A recent Business Week article stated that "never before has design been so vital to an auto maker's success, maybe even to its survival". Much of the reason for this is the close parity in quality between different brands and the general high quality of new cars; according to J.D. Power, vehicle quality has improved 24% in the past five years.

This is the new Audi S1

Audi has turned its limited-production Audi A1 Quattro into a full series-production model with the three-door S1 and five-door S1 Sportback. Designed to take on the likes of the new Mini Cooper S, the new entry-level Audi S models make their world debut at the Geneva show early next month. Audi says the S1 and S1 Sportback won't be sold in the U.S.

McLaren P1 Spied

The McLaren P1 supercar has been spotted out testing in Diss in Norfolk making a visit to a McLaren supplier. We got the public reveal of the McLaren P1 – the spiritual successor to the iconic McLaren F1 – at the Paris Motor Show in September, and the McLaren boys told us the car was 95 per cent of how the final P1 would look. Which seems to be borne out by these spy photos of the P1.