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Mazda6 estate world premiere slated for Paris

Mazda is set to debut its all-new Mazda6 estate at the Paris motor show following the reveal of the saloon last week in Moscow. The Mazda6, which is the flagship model for the new generation of the automaker's product line, is the second creation – following the Mazda CX-5 compact SUV – to feature the new 'KODO – Soul of Motion' design language.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

First Lamborghini Huracans making £30k premiums

Lamborghini Huracan (pictured) fethcing premiums of up to £30k Tim Marlow, Director of Magnitude Finance, has revealed that two of their clients are amongst the first UK buyers due to get their car, and despite financing the purchase they’ve already decided to flip their car as soon as it arrives for a quick return. One has already secured a £27k premium for the car – which he won’t even bother to drive before he sells it on – and the expectation is that premiums could hit £30k in the first months after the Huracan arrives, such is demand for Lamborghini’s new supercar. But with UK dealers expecting just 4 cars each in 2014 (although Lamborghini London are getting a few more) those buyers who got in quick for an early delivery are sitting on a near 20 per cent profit as the less organised seek to get behind the wheel.