39 40 41 42 43 44 45 46 47 48 Ford Deluxe, Special Brake Hoses Full Set X3 on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Honda confirms 'mobile desk chair'

HONDA has announced details for a new version of its existing Uni-Cub ‘personal mobility solution’ – essentially a powered office chair. The Uni-Cub β is a development of the initial concept that appeared in 2012 as a bizarre solution to mobility around typical office-based work environments, although it would seem that no one at Honda had considered that humans have legs for that. It uses an omni-directional driving wheel system derived from Honda’s research into humanoid robots like the well-known ASIMO, allowing it to move in any direction according to the weight shifts of its user.

Mitsubishi i-MiEV (2011) electric car to cost £39,000

By Tim Pollard Motor Industry 24 March 2010 09:46 We always knew electric cars would be pricey, but we were slightly taken aback by the cost of the new Mitsubishi i-MiEV coming to the UK in January 2011: it's going to cost £38,699. The i-MiEV will be one of the first battery cars on sale here, as opposed to the small-scale lease projects such as the Mini E, and will arrive around the same time as the Nissan Leaf EV. Help is at hand to trim that £39k on-the-road price tag.