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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

ReLive: Frankfurt motor show 2013

If you missed any of our live coverage of the 2013 IAA Frankfurt motor show, fear not as here is a comprehesive list of the good, the bad, and the ugly (naming no names) from the show: Audi Audi Sport Quattro concept: what is the future of Audi design? Audi turns the world upside-down Photoset: Audi Sport quattro concept BMW What's going on with the i3's IP? Bentley New Bentley stand channels Prada Brabus The 6-wheeled Brabus G-Wagen edition Bugatti Bugatti Veyron 'Pimp My Heritage' edition Citroën Citroën Cactus – The bright future of Interior Design Recline like a goddess Nothing prickly about this Cactus Dacia Honest design bites the dust(er) Infiniti Video: Alfonso Albaisa – The Infiniti Q30 concept Jaguar Jaguar C-X17 concept: Right idea, slightly rushed Photoset: Jaguar C-X17 concept Lexus Lexus LF-NX concept – a blip or jumping the shark?

Land Rover Freelander 2 hits 300,000 sales despite the Evoque

Land Rover Freelander 2 - 300k now sold Land Rover Freelander 2 - 300k now sold Land Rover has revealed that the 300,000th Freelander 2 has now been built despite an ageing model and the launch of the Evoque. It’s almost exactly two years since we reported that the Land Rover Freelander 2 had chalked up sales of 200,000 in its first three years (and 250k in March last year), and here we are two years later reporting sales hitting the 300,000 mark. Which is impressive.