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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

MINI John Cooper Works Countryman: The mad MINI marketing begins +video

MINI John Cooper Works Countryman with a man on the roof - Expect the Unexpected With the debut of the MINI John Cooper Works Countryman at Geneva 2012, MINI starts its marketing with another off-beat video. If there’s one things that’s a certainty in the world of MINI – apart from a new variant every four days – is that any new launch gets promoted with slightly bizarre videos. And the new MINI JCW Countryman is no exception.

Aston Martin V12 Zagato (2011) makes its racing debut

Aston Martin only unveiled its V12 Zagato limited edition coupe one week ago, but has already put the racing version into action, at the latest round of the ADAC VLN series at the Nurburgring. It was the first chance the public have had to see the Aston Martin V12 Zagato since it was revealed at the 2011 Villa d'Este Concours. Why choose the Nurburgring for the Aston Martin V12 Zagato's race debut?