397087 Omc Cobra Bearing Carrier on 2040-parts.com

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

1 in 10 men prefer cars to women

Just over 12% of men think that some beautiful cars can look better than women, according to a new survey commissioned by Volvo in collaboration with brainwave monitoring specialists MyndPlay. The study analysed the electronic brain signals of respondents to measure the effect car design has on the human mind – and the results are very interesting… On Bing: see pictures of beautiful car design The most beautiful cars of all time In the interest of balance, women were also asked how they rank an attractive male compared to a good-looking car. The outcome showed one third (33%) of females asked actually rated images of impressive car design higher than pictures of an attractive man.

London motor show 2008 'visitor numbers up 14 percent'

London motor show 2008: visitor numbers 'up 14 percent', say the show organisers By Tom Richards Motor Shows 04 August 2008 17:52 Official figures for the recent London motor show today reveal a 14 percent increase in visitor numbers. The British International Motor Show at London's Excel arena attracted 472,300 people over the past fortnight. Although that's some way off the initial target of 550,000 visitors, it's a healthy rise on the 2006 event, attended by 415,000 people.