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Mercedes-Benz backs Smart with ads, deals
Tue, 12 Jul 2011Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.
Skoda drives along Popular memory lane
Thu, 05 Jun 2014A EUROPEAN car enthusiast is recreating a remarkable British journey first completed 90 years ago by a famous Czech writer, and is driving a 77-year-old Skoda Popular. The milestone car, Skoda's first to sell in big numbers across Europe, is well into a three-week journey around the UK in the hands of car nut Zdeněk Vacek, starting and finishing at the Czech Embassy in London and visiting many of the cities featured in famous Czech writer Karel Čapek's 1924 tome Letters from England. The Popular itself can celebrate its 80th birthday at the same time, having first appeared to widespread acclaim in 1934.
Volvo outlines strategy for U.S. revival
Thu, 07 Nov 2013Volvo Cars is rolling out a broad strategy aimed at reviving the brand in the United States after a decade of shrinking demand while nearly doubling sales globally. The plan, shared with U.S. dealers on Tuesday, includes new powertrains, new vehicles, more leasing and fresh marketing under a new, global ad agency.