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Jaguar 'villainy' ad banned

A SECOND JAGUAR ad has been banned in as many months for promoting speed and unsafe driving. The video on Jaguar Land Rover's YouTube channel was titled The Art Of Villainy and featured actor Tom Hiddleston playing a suave villain while driving a Jaguar F-Type in an underground car park and on a public road. The Advertising Standards Authority (ASA) received a complaint that the ad was socially irresponsible because it featured and encouraged unsafe driving.

2011 Michelin Challenge Bibendum

This year marked the 11th running of the Michelin Challenge Bibendum. For those not familiar with the concept, the Bibendum aims to tackle the prolific issues facing the modern motorist, namely CO2 emissions and fuel consumption. Billed as a forum, the five-day event aims to bring together a variety of sources, manufacturers and suppliers to debate on future mobility.

Fiat UK launches design competition

Fiat Group Automobiles UK, has announced a nationwide design competition to find fun new ways to travel. The competition starts today. The contest, called the ‘Smiles per Hour Design Competition', is a UK-wide search for budding inventors of tomorrow to create interesting and amusing ways to enjoy a journey.