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Worth a read: Wired's 'Why Getting It Wrong Is the Future of Design'

Wired has just published a series of short articles entitled 13 Lessons for Design's New Golden Age. While there are some interesting examples cited in the piece, the concluding article, ‘Why Getting It Wrong Is the Future of Design' by the former creative director of Wired magazine, Scott Dadich, feels like it has particular resonance for car design. Dadich's Wrong Theory uses disruptive examples from the world of art, plus his own experience of working at Wired, to explain how design goes through phases: establishing a direction, creating a set of rules that define that direction and finally someone who dares to break from that direction.

Marchionne, Fiat execs tighten grip on Chrysler under unified management team

Sergio Marchionne, CEO of Fiat S.p.A. and Chrysler Group LLC, will retain oversight of the two automakers in North America under a single management team dominated by Fiat-bred executives. Four regional chiefs will be in charge of Fiat and Chrysler operations in North America, South America, Europe and Asia effective Sept.

College Exhibition: Scuola Politecnica di Design Show

Masters students on the Transportation Design course at Scuola Politecnica di Design in Milan, Italy have recently displayed the results of a project done in collaboration with Lamborghini. Twenty students were faced with the delicious task of reinterpreting the legendary Espada, the four-seater front-engined GT designed by Gandini under Bertone in 1968. Guided by Professor Marco Bonetto, the project spanned one year and included the active involvement of Walter De'Silva, Director of Design for Audi Brand Group (Audi, SEAT, Lamborghini), and Luc Donckerwolke, Design Director of Lamborghini.