Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.

Nissan lowers vehicle prices to boost Internet shopping

Jockeying for better position in Internet shopping sites, Nissan will cut the manufacturer's suggested retail prices on seven key models, effective Friday. The price cuts range from a $580 reduction on the brand's volume leader, the Altima, which was redesigned for 2013 and was the best-selling car in the nation in March, to $4,400 off of the Armada full-sized SUV. The price adjustments affect vehicles that represent two-thirds of the brand's U.S.

Want ads hint at redesigned Jeep Wrangler

Jeep has begun searching for the extra bodies to mount its next big project: the redesign of the Jeep Wrangler. And the job opening descriptions provide some clues as to the changes planned for the off-roader's next generation. This is supposition on my part, of course -- and a Jeep spokesman declined to comment when asked, saying the company doesn't discuss future product.