Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Cadillac CTS-V hits the UK

When you think of Cadillac you tend to think of geriatric Americans coasting round God’s waiting room in Florida. Slow, old, wrinkled and not very well bolted together (and that’s just the drivers), nothing to inspire the car lover, and certainly nothing to suggest it would be a good idea to try and sell a big Cadillac saloon in the UK. Who would want to buy a slow, old fashioned Cadillac in the UK?

Famed Detroit customizer Larry Alexander dies

Larry Alexander, who with his brother Mike ran the famed Alexander Brothers car customizing shop in Detroit, died Wednesday, Aug. 25. He was 79 years old.