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Video provides a closer look at Mercedes-Benz SLS AMG GT3 race car
Tue, 22 Mar 2011Mercedes-Benz used the recent Amelia Island Concours d'Elegance in Florida as the opportunity to take a closer look at the SLS AMG GT3 race car. Assistant product manager William Vetter leads the walkaround of the car. Features include the extensive use of the carbon fiber, ducting for braking cooling and aerodynamics, and the explosive charges that blow off the door for an emergency escape.
Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.
One Lap of the Web: World of Wheels Edition
Fri, 25 Apr 2014-- We reported on carbon-fiber wheels almost exactly a year ago. Back then, our Carbon Revolution test also came with a gaggle of obsequious matte-wrapped BMWs against a soundtrack of David Guetta and overpriced exhausts. This latest episode of "Inside Koenigsegg" examines the art of carbon fiber wheels at 280 mph.