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Lotus's glimmer of hope: Proton stands by Hethel

After another painful year of sales for Lotus in the UK – down 58% on 2011 - Norfolk's beleagured sports car brand has kicked off the New Year with the grand unveiling of its new flagship Malaysian showroom, and the thumbs-up from senior Proton company suits that Lotus isn't on its last legs. The announcement comes in the same week Lotus’s sales figures were released for 2012. Showing a substantial 58% decrease in sales and selling just 137 vehicles, Lotus Cars was the worst performer in the UK with a woeful 0.01% share of the market.  Are Lotus's Malaysian owners sticking by the company?

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Subaru BRZ sales brisk in Japan

Subaru's new BRZ sports coupe is off to a brisk start in Japan, selling at a monthly rate quadruple its initial forecast. Since the car debuted Feb. 3, Subaru parent Fuji Heavy Industries Ltd.