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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Would you buy a Ford Ecosport?

A couple weeks ago, we asked you if you were interested in a Holden Ute SS from down under, a beast of a truck (or is it car?) that combined the flexibility of a small pickup with the luxury and convenience of a sedan. Oh, and that Holden Ute SS had a 6.0-liter V8 in one of its milder forms; more insane LS3-powered versions are also available. Your answers were unequivocally yes, and who would blame you?

First Sight: Honda Civic - North America

 This is the new US market, 8th generation Honda Civic that follows on soon from the announcement of the 8th generation European Civic about to make its public debut at the Frankfurt Motor Show, and the Civic Si Coupe concept shown at Chicago earlier this year. Although relating closely to its hatchback European sibling, the US market Civic is available as a four door sedan or two door coupe - underscoring the principal difference in market preference between Europe and America for this size of car. Specification The Si Coupe is available from launch with the 2.0 liter, 197bhp VTEC engine, whilst the sedan and standard coupe have a 1.8 liter, 140 bhp VTEC engine.