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Nissan to alter design philosophy to attract females and younger buyers

Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.

Karmann-Ghia launches contest for Brazilian design students

Karmann-Ghia has launched a competition for Brazilian students to design a modern interpretation of its classic Volkswagen Karmann-Ghia Coupé. Students will be competing for a top prize of R$100,000 (US$49,750) with the possibility that the winning design will be developed into a prototype. The student awarded second place will earn themselves R$60,000 (US$29,800) while the third placed entry is worth R$14,884 (US$7,350).

Car Design News – GM Interactive Design Competition Winners Announced at NAIAS

Car Design News and General Motors today announced the eight winners of their interactive design competition in an awards ceremony on the Cadillac stand at the North American International Auto Show 2012 (NAIAS). Over 300 design students from across the USA and Canada entered the Car Design News-GM Interactive Design Competition, launched in Spring 2011. Entrants were challenged to design both an interior and an exterior design for one of GM's four brands – Buick, Cadillac, Chevrolet and GMC – each of which set a unique brief.