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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Mercedes SL65 Black on steroids – the Brabus T65 RS

The Brabus Mercedes SL65 Black - the T65 RS So you want a quick, two seater Mercedes? What do you go out and get? At the moment, there’s not much choice – you grab an SLS.

2015 Volkswagen Passat: OFFICIAL

The new 2015 Volkswagen Passat revealed VW previewed the 2015 Passat back in May with a set of design sketches and the promise of a sleeker design, less weight and better economy with more room for passengers – and now it’s here. The 2015 Volkswagen Passat is the eighth generation of a car that VW always hoped would wipe the floor with the Ford Mondeo and steal sales from the BMW 3 Series and Mercedes C-Class, but which has never quite hit the sort of home run the VW Golf has. But VW has tried hard with the 2015 Passat and delivered a car that looks Audi-slick and more upmarket, so perhaps the eight generation Passat will be the Passat to finally dominate the segment?