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Classic car commercial: 1984 Ford Tempo

We picked on Chevrolet for its super-1980's vintage Astro TV commercial on Wednesday. So in the spirit of fair play, we'll turn our attention toward Dearborn today. What could our friends at Ford offer that Chevy didn't deliver with its space oddity?

Next Dodge Viper will shed some rough edges

Little by little we're getting a clearer picture of the next-generation Dodge Viper SRT10. During a conversation with Dodge boss Reid Bigland at the Los Angeles auto show, Bigland told me the redesigned Viper "will appeal to a broader segment of the market." The car is expected to debut in 2012 but is not likely to appear at the Detroit auto show, he says. Today's Viper is essentially a street-legal race car.

Building the brand identity of Brazil's home-grown off-roader

Ford's South American design studio in Camaçari, Brazil, has already completed two 'One Ford' global projects, the EcoSport crossover, and the Ka compact. But the replacement for the Troller T4, a basic 4x4 solely for the Brazilian market, has presented a different challenge to the design team led by Joao Marcos Ramos. In 1994, Troller began building tough rally-raid 4x4s for local motor sport events.