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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Beijing Auto Show 2014 – the 15 cars that really matter

With somewhere around 90 world debuts, the Beijing motor show certainly had the numbers – if not the organization – to live up to its billing as one of the world's most important auto shows. The back-story to these figures however is that the majority of these unveils were of lightly-revised versions of existing models – from facelifts to localized versions of cars already on sale in other markets. That's not to say there was nothing of interest to see inside the maze of halls at the China Exhibition Center.

Hyundai's Super Bowl ads highlight speed

Having been batted about regarding their fuel-economy claims, Hyundai has decided to use their Super Bowl ad dollars to highlight the raw power of the Sonata Turbo and the Genesis R-Spec sedan. We find the above Sonata ad a whimsical piffle, featuring a couple utilizing their family sedan's turbocharged 2.0L four to handily pass obnoxious/dangerous motorists. We're partial to the whipping, slimy ropes of dog drool.