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College Exhibition: IAAD - Yamaha Project

In early September, Transportation Design students from Istituto d'Arte Applicata e Design - Turin (IAAD) presented the results of 'Yamaha Next Move', a project sponsored by Yamaha, exploring a personal vision of a Yamaha scooter for the near future. Yamaha guided the students through the next generation of "two wheelers" suggesting two themes: -  Youngsters, two wheels, 50 cc: For kids that can only drive 50 cc, there are many products on the market, but sales are in decline. The project brief included evaluation of the possible causes for lack of interest and offers new solutions, including functional and aesthetic proposals.

Volkswagen Beetle R: Frankfurt debut planned?

2012 VW Beetle R - a Hot Beetle However hard they tried – and they did for a while – Volkswagen never managed to make the reborn VW Beetle anything more than a novelty; a girly car with a flower vase for girly drivers. That was enough to make the Beetle sell in almost respectable numbers in both North and South America, but it consigned VW’s retro effort to the novelty bin in Europe, where we tend to know a cynical marketing ploy from a real car. But Volkswagen seem intent on making the 212 VW Beetle rather more credible.

Cadillac CTS gets limited-edition colors ahead of redesign

Cadillac added a pair of limited-edition CTS vehicles to its lineup on Friday. Silver Frost and Stealth blue will join the car’s color palette. Only 100 Silver Frost Cadillac CTS-V coupe will be produced with the low-gloss matte finish while the new blue will appear on all body styles.