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Jaguar Land Rover leads UK universities to develop virtual simulation tech

Jaguar Land Rover is to lead four UK universities in a £10m ($15.5m) government scheme to develop virtual simulation technologies and processes to help improve and accelerate the car design process. The carmaker will be leading project teams from the universities of Cambridge, Loughborough, Leeds and Warwick in the Program for Simulation Innovation (PSI), developed to improve the potential of the UK virtual simulation industry. It is hoped that through its results design quality and capability can be improved through the simulation of sights, sounds and smells.

Hot European sales delay U.S. launch of the BMW X1 possibly until 2012

BMW won't launch the X1 small crossover in the United States before late this year, and the vehicle may not arrive until 2012 because of hot demand in Europe. "We are supply constrained," said Jim O'Donnell, CEO of BMW of North America. "As long as they keep selling them, I do not know when we are going to get it." The decision to delay U.S.

Vote: Would you buy a Toyota Etios Cross?

Millennials are our future, God help us all, and automakers are still trying to figure out to get this supposedly car-averse demographic to part with its money. Of course, the real reason many Millennials aren't buying cars is because they don't have much money to part with. And, in that respect, they're in the same shoes as consumers in developing markets.