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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Caterham RST-V8 Levante (2008): first official pictures

By Mark Nichol First Official Pictures 26 February 2008 12:51 This is the Caterham RST-V8 Levante, an example of what happens when a chirpy British sports car turns over to the dark side. The Levante is the work of RS Performance, which has taken an SV chassis, stuffed a 2.4-litre supercharged V8 into the front and coated the lot in swathes of carbon fibre. The result is 550bhp in a chassis weighing little over 500kg.

CAFA Degree Show 2011

The 2011 Central Academy of Fine Arts recently held its annual transportation design degree show, themed '2053 sea, land and air amphibious transportation and entertainment design'. Lead by Professor Edward Wong, director of the school's transportation design department, China's leading design school asked students to exert their creativity whilst being conscious of advanced technologies and material applications. The brief called for the next generation of vehicles for the future and whatever environments this may present.