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Umea University students complete Saab collaboration project
Wed, 03 Nov 2010A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.
Cadillac Ciel concept
Fri, 19 Aug 2011The Cadillac Ciel concept, a four-seat convertible, has just been revealed at the 2011 Pebble Beach Concours d’Elegance. "The Ciel is about the romance of the drive," says Clay Dean, global design director of Cadillac. "It emulates the great touring cars seen on the greens at Pebble Beach, but with a modern flair that projects Cadillac's vision for the future." Interior design manager Gael Buzyn says, "Simplicity and lightness ensure nothing distracts from the open driving experience, while the color and materials lend the feeling that the vehicle's environment blends with the surroundings." The four-door Cadillac Ciel concept was developed with a long, low proportion, reminiscent of classic automobiles, while the interior features Italian olive wood, machined aluminum and hand-tipped leather.
Call for bus commuter tax break
Thu, 30 Jan 2014A NEW TAX allowance should be introduced so that firms can help staff pay for the cost of commuting to work by bus, a campaign group has urged. Greener Journeys said people on lower incomes were more reliant on buses as they were less likely to have a car. The group, which promotes sustainable travel, said a "bus bonus" scheme should be launched, arguing it would boost the economy and improve access to jobs.