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Skoda Octavia GreenLine – UK Release

The Skoda Octavia GreenLine has been released in the UK The trouble is, there’s not a huge amount to say. You can already guess that the tweaks to get the CO2 emissions down and the mpg up are going to run along the same lines as everyone else’s Ec-Cars. Think what Ford has done with the ECOnetic or VW with the BlueMotion and you won’t be far wrong.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Who's Where: Micheal Castiglione joins Ken Okuyama Design

Micheal Castiglione, principal exterior designer on the 2006 Dodge Challenger concept car created at the Chrysler Group's now defunct Pacifica Studio on the west coast, has now joined Ken Okuyama Design. As Chief Designer, Castiglione will be tasked with designing products as well as cars once the company establishes itself in an as yet undisclosed location. "We're really busy with a number of projects that Ken's got going," Castiglione told CDN.