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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Toyota cuts 2014 Prius Plug-in hybrid prices

For the 2014 model year the Toyota Prius Plug-in hybrid will get a price cut, with the base Prius Plug-in model starting at $29,990, not including destination. The $2,010 drop in price comes without any changes to the vehicle, and Toyota was keen to point out that "This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.” This drop in price can be viewed as part of Toyota's effort to keep sales volume of its popular plug-in hybrid model on target -- about the only place where the 2014 model Prius will look different will be the Japanese domestic market, where the Prius will get two-tone paint options, new wheels, and LED lighting. Likewise, the Prius Plug-in Advanced will also get a price cut for the 2014 model year, and will start at $34,905, not including destination.

Ownership costs of traditional versus alternative fuel vehicles

As gas prices remain high, and an increasing number of automakers roll out plug-in hybrid cars and full-electric vehicles, it's becoming easier to be tantalized with the idea of driving right past the gas station and simply "plugging in." The debate ensues when it comes to cost: These alternative fuel vehicles mean a larger outlay of cash at the onset, but the long-term fuel savings could make the purchase worthwhile. To help straighten out this numbers game, we use the Department of Energy's Vehicle Cost Calculator to compare alternative fuel vehicles with their gasoline-only counterparts. For each scenario, we assumed that our hypothetical owner was able to get the full $7,500 federal tax credit and a $2,500 state tax credit, such as is available in California.