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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Two-Wheeler Casualties On The Rise

PROVISIONAL Government figures relating to spring 2013 show an increase in deaths on the road, with motorbike and pedal cyclist casualty rates in particular on the rise. The estimates showed that there were 450 deaths in reported road accidents in Britain between April and June) - a 12% rise on the figure of 402 in the same period last year. Car user and pedestrian casualties - those killed or seriously or slightly injured - fell in spring 2013, but pedal cyclist casualties rose 12%, while motorcyclist casualties were up 4%.

Starr Trust urges car donations

A CHARITY that helps young people in the Brighton area achieve their goals is asking the public to donate old cars as part of a fundraising drive. The Starr Trust has teamed up with Giveacar, a non-profit social enterprise which collects unwanted and unused cars for charity. Cars are collected free of charge nationwide by Giveacar then sold through an online auction or disposed of at an authorised treatment facility.