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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Fiat Panda 4×4 & Panda Trekking: Price from £12,450

The 2013 Fiat Panda 4×4, revealed at the 2012 Paris Motor Show, is now on sale from £13,95. It’s 2WD sibling – the Panda Trekking – costs from £12,450. Not only is the Panda 4×4 so called because it has 4WD, but because Fiat want to shout loud and proud that this little shopping car really does have credible four wheel drive underpinnings – almost unheard of in this sector.

One Lap of the Web: Cumberbatch on Hamilton and Blue Ovals that never were

-- The Internet's greatest man-crush of the moment, next to boyish rogue Tom Hiddleston, is the aristocratically named and occasionally cross-dressing Benedict Cumberbatch. But the "Sherlock" star (not "Doctor Who," as the un-nerdy announcers mistakenly trumpet) has a dark secret: he's actually a Formula One fan who interviewed Lewis Hamilton at the podium at Malaysia. Bonus points for Nico Rosberg chucking a mike around like it's a hacky sack.