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Hyundai to give away a free cow with every new car

It looks like Hyundai are planning to give new car buyers a free cow to save the Sunday Roast from rising fuel costs. It looks like Hyundai’s clever PR bods have found a way to boost car sales in the same way as Scrappage did, by planning to save the Sunday Roast from the inexorable rise of fuel costs. They’ve commissioned a survey to find out what motorists are having to give up as fuel costs rise, and have decided the worst thing is missing out on Sunday’s Roast Dinner.

Video: Road & Track presents The Five Minute Car Design with Tom Matano

Tom Matano – designer of the Mazda MX-5 and executive director of industrial design at Academy of Art University – is the subject of Road & Track's second ‘The Five Minute Car Design' video feature. The R&T crew headed to Matano's design studio and asked him to create his ideal sedan in just five minutes before destroying it at the end of the film. This latest video is the second in the series, which started with Ian Cartabiano from Calty Design in California design and destroy his ultimate sports car.

Beijing motor show: China means (auto) business

By Guy Bird Motor Shows 22 April 2008 05:34 Only a fool wandering around this week's Beijing motor show would still dismiss China as some also-ran automotive market full of rip-off designs and outdated ‘new’ cars based on old Western designs. While all of those clichés were still in evidence at the Chinese auto show, the copycat mentality is much less obvious than even a year ago at last year's Shanghai show. And every western car exec CAR spoke to was in awe of the upward sales trajectory that means China is still the place to do business in 2008.Yes, there are still some odd automotive fish, usually small ‘three-box’ saloon in shape such as the Chinese market only Citroen C-Elysee and the VW Lavida (a Jetta/Bora Plus car with less style).